Mehul Jain’s journey began in 2020 with Everbrite, a brand that reshaped accessibility through ethically crafted, lab-grown diamond jewellery. What started as an experiment to test the Indian market, later evolved into a deeper pursuit to create jewellery that expresses uniqueness. Before Everbrite, Mehul Jain spent nearly 19 years in the diamond jewellery industry, working with some of the leading manufacturing companies in India. His experience in product development, manufacturing, sales and market strategy gave him a nuanced understanding about consumer trends and the landscape of fine jewellery. With EKARAA Mehul blends modern sensibilities with timeless craftsmanship. From a compact 800-square-foot studio, he has now built a 4000 square-foot designer boutique in the heart of Mumbai, that offers not just jewellery, but an immersive, one-of-a-kind luxury experience that celebrates the art of fine jewellery with an atmosphere of warmth, sophistication, and personalised attention. Luxury, in Mehul’s vision, is purposeful. It reflects values, celebrates originality, and carries the personal story of each jewel.